Entering a New Market

Keen Risk Solution(KRS) has profound understanding of China’s market characteristics and business environment. We, by means of in-depth researches on clients and accurate investigations on competitors, help our clients win preemptive opportunities in their decision making and marketing.  

 

1. Research on Clients  

Through in-depth research on the demand characteristics, senior management decision-making behavior patterns and supplier policies of our clients’ customers, we provide valid support to our clients for them to win orders.  

 

2. Investigation and Research on Competitors

The service of the investigation and research on competitors is one of our core service contents, and the result of the service of the survey and research on competitors is embodied in the two forms: in-depth investigation report on competitors and monthly (quarterly) dynamic monitoring on competitors.



Main Items of In-Depth Investigation and Research on Competitors:

A. The company’s basic situation and background: for example, the company’s business scope, legal representative, registered capital; the company’s history and evolution, affiliation, business scope change.
 
B. Shareholders’ and senior managers’ background: shareholders’ data and chief executive officers’ educational and professional experience, negative hearsays, possible political support or gangdom background and so on.

C. The company production status: core products, main in-progress and operated project; production process, performance-cost ratio, efficacy, technical leading condition, production target and real production capacity.
 
D. Marketing Status: sales policy, price system, sales regions, key markets, promotion strategy, customer classification, quantity and distribution.
 
E. Human Resources: departmental setup, remuneration system, management system.  
 
F. Finance and Credit Standing: registered capital and real capital, opening bank and account opening date, statement of assets and liabilities, profit and loss statement, whether there is any history of defaulting customers accounts receivable without proper reasons.

G. Analysis and Forecast:Based on a comprehensive understanding of the industry pattern and target enterprise status, overall inspection and analysis are carried out on the advantages and disadvantages of the target enterprise, and on such basis, integrative judgment and forecast are made.

 

Time for completion: 25 – 60 working days, the specific duration is determined according to the project complexity. 

 

Cost: the specific cost is determined according to the project complexity.

 

 

Projects of Dynamic Monitoring on Competitors:

A. Production and Sales Conditions: current-month output, current-month sales volume, last-month stock quantity
 
B. R&D status of new products: new product development information, category.

C. The price change of core products:
 
D. Sales promotions: distribution regions, theme, scale

E. Advertisement launch: launching channel and frequency  

 

F. Personnel change: demission and position change of senior managers; affiliation and demission of core R&D personnel; recruitment plan    

 

G. Hidden risks: possible strikes and large-scale demission movement, possible environment protection accidents, possible product quality problems

This service is provided for long-term clients.

 

2. Investigation and Research on Competitors

The service of the investigation and research on competitors is one of our core service contents, and the result of the service of the survey and research on competitors is embodied in the two forms: in-depth investigation report on competitors and monthly (quarterly) dynamic monitoring on competitors.

 
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Contact Us

Tel:0755-26451071 

E-mail: krs@keen-rs.com